Curriculum Guide · Courses
Professor Rebecca Tushnet
J.D. Course 308 | 3 credit hours
This course covers legal regulation of advertising in the United States, with some comparison to other countries. Private causes of action by consumers and competitors, state attorneys general, and the Federal Trade Commission all form part of the law of advertising. Topics will include falsity, substantiation, surveys, product placement, "green" marketing claims, disclosures and disclaimers, and First Amendment aspects of advertising regulation. Students will complete several fact-pattern exercises over the course of the semester. There will be a final exam.
Recommended: Trademark Law or Intellectual Property.